{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SHORTAGE

While the majority of high-end brands drive direct exposure with social networks marketing, celebrity collaborations and style programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its main products have not changed a lot in years; it does not have TikTok, and doesn't offer ce